If the lichess team decided putting two or three 960 quick pairing buttons, they'd suddenly have much more people playing that.
As of now players are forced to go through creating/searching a custom game to play them. It makes it harder to quickly find someone of a similar level, especially at a desired TC. Of course most don't bother with it.
As I wrote on the Lichess Discord, I could imagine something like this:
https://cdn.discordapp.com/attachments/352965935809691658/653993534109777921/unknown.png
A new tab in the top row that says "Variants", and leads to 9 new QuickPlay buttons with the most commonly played variants
Or perhaps just the 6 buttons for ZH/960, and the top row instead is a big red disclaimer stating smth like "THESE ARE CHESS VARIANTS; NOT THE NORMAL GAME!" to ensure new player don't get confused?
Yes I know Hyperbullet is technically not a variant, but I didn't know what else to put there :p
馃憤+1 I like this idea.
Toyed around a bit with having the presets above the lobby for variants, as below. Not a complete solution, but maybe will inspire an idea in someone:

As per WFM https://lichess.org/@/Funkmaus request I paste here her comment https://lichess.org/forum/lichess-feedback/not-enough-chess960-tournaments?page=7#69
"Whoa gbtami - what is this? Is it the idea, which I have mentioned in #62 already been recorded?
Thanks for that link; I actually thought about having one/two customized buttons for quick seeks, but that is even better!
There is an image... existing time controls for "normal" chess - and above the tab "Variants". Should be added!
This: https://cdn.discordapp.com/attachments/352965935809691658/653993534109777921/unknown.png
Would be great since that is not only about chess960 but for all other variants people individually prefer.
How can I raise my voice? Must register somehwere?
Sorry but I have no clue about those issues and they actually kinda scare me...
Anyway, count me in - feel free to repost this post in my name if its possible."
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As I wrote on the Lichess Discord, I could imagine something like this:
https://cdn.discordapp.com/attachments/352965935809691658/653993534109777921/unknown.png
A new tab in the top row that says "Variants", and leads to 9 new QuickPlay buttons with the most commonly played variants
Or perhaps just the 6 buttons for ZH/960, and the top row instead is a big red disclaimer stating smth like "THESE ARE CHESS VARIANTS; NOT THE NORMAL GAME!" to ensure new player don't get confused?
Yes I know Hyperbullet is technically not a variant, but I didn't know what else to put there :p