Wp-calypso: Earn: Donations emails exploration

[gwwar]

With the new donation block, what email copy changes/brand new emails will we need to make?

[mmtr]

As a recap, these are the three emails we currently send when someone subscribes to a plan. In all of them, "_Earn_" is the name of my test site and "_Red Cross donation campaign_" the name of the subscription I used in my tests.

New subscription (sent to subscriber)

New subscription (sent to site owner)

Receipt (sent to subscriber)

We can reuse them and slightly change the copy when a user subscribes to a donation-type plan or we can even send a completely different email template with a more tailored design.

Tagging @sixhours @danhauk @anneforbush @donalirl @lauac for ideas.

Let's remember that for v1, the name of a donation-type plan won't be visible for both site owners and subscribers (they are created with a internal default name that cannot be changed) so it might be good to completely hide the plan name from the email content and replace it with a more generic term (e.g. "_Thank you for your donation!_").

[danhauk]

The new subscription email is in progress for a redesign. Here's what @sixhours started implementing to bring it in alignment with the new design for the subscriber-facing email:

Given that, I think we could reuse these templates and slightly change copy and illustrations for the v1. I did some quick mockups to see how these could scale to donations with minimal changes.

Subscriber-facing email (recurring donation)

This one would need a different illustration to represent "donation" rather than "subscription".

Subscriber-facing email (one-time donation)
If it's a one-time donation we can remove all the stuff relevant only to recurring donations. Alternatively, we don't send this email in favor of only sending the receipt.

Merchant-facing email

[mmtr]

Thanks @danhauk! I started adapting the current "first purchase/new account" email template to donation-type plans in D45640-code based on your mockup above.

Feel free to update the diff if you come up with an illustration to better represent donations.

[anneforbush]

These are looking great everyone! Super small suggestion that y'all can feel free to take or leave:

Subscriber-facing email (recurring donation)

For this one, would it make sense to have the email say "Next Donation Date" vs. "Renewal Date"? I was thinking the term "renewal" could get confusing in this context for folks making a donation (as everything else in the email focuses on a donation vs. a payment, plan, subscription, etc.

cc @danhauk @mmtr

[mmtr]

I think that makes sense @anneforbush! I've updated D45640-code with that. Since donations are not enabled yet in production, we can always change it to anything else without affecting users in case there is additional feedback.

[danhauk]

Agreed "Next Donation Date" makes a lot more sense than "Renewal Date"! Thanks @anneforbush!

[mmtr]

We're tracking the remaining emails in separate issues: merchant-facing emails (https://github.com/Automattic/wp-calypso/issues/44110) and receipt emails (https://github.com/Automattic/wp-calypso/issues/44111).