Wp-calypso: [Shortcopy] Plans page: emphasize Security and Performance

[folletto]

Refocusing Jetpack around Security and Performance.

No major updates, number of plans, naming, and pricing all stay the same.
Design TBD

[keoshi]

Proposed changes

Calypso

• Global:
  
  
  
  • Ignore the lack of bold in the mocks, we should keep the existing emphasis.
  
  
• Personal plan:
  
  
  
  • Add Expanded Site Activity entry on Personal plan, before Priority Support.
  
  
  • Description:
  
  
  • > A comprehensive and filterable list of all the activity happening on your site takes the guesswork out of site management, debugging, and repair.
  
  
• Premium plan:
  
  
  
  • Add Automatic Security Fixes entry on Premium plan, before Unlimited Video Hosting.
  
  
  • Description:
  
  
  • > Automated and immediate resolution for a large percentage of known security vulnerabilities or threats.
  
  
  • Unlimited Video Hosting moves up before Site Monetization.
  
  
• Professional plan:
  
  
  
  • Real-time Off-site Backups moves to the top.
  
  
  • Enhanced Site-wide Search moves to second place right after Real-time Off-site Backups.
  
  

Before

After

Jetpack

• Global:
  
  
  
  • Replicates the changes above to make the plans table consistent across platforms.
  
  
• Personal plan:
  
  
  
  • Daily Off-site Backups gains a Daily, and moves to the top.
  
  
  • Add Expanded Site Activity entry on Personal plan, before Priority Support.
  
  
• Premium plan:
  
  
  
  • Daily Malware Scanning gains a Daily, and moves to the top.
  
  
  • Add Automated Security Fixes right below.
  
  
  • Remove Automated Social Media Posting.
  
  
  • Monetize Your Site becomes Site Monetization.
  
  
  • Jetpack Concierge becomes Concierge Setup.
  
  
  • Video CDN becomes Unlimited Video Hosting.
  
  
• Professional plan:
  
  
  
  • Real-time Off-site Backups moves to the top.
  
  
  • Enhanced Site-wide Search moves to second place.
  
  

Before

After

Would you mind reviewing these changes, @jeffgolenski @joanrho ? Thank you both.

[keoshi]

Pinging @Automattic/editorial for a copy review as well — thank you in advance!

[michelleweber]

Two notes --

(1) I'd love to tighten and re-order this ever so slightly: "Take the guesswork out of site management and debugging with a filterable record of all the activity happening on your site." (But if starting it with a verb throws it out of whack with all the other descriptions on the page, never mind and leave it as it.)

(2) "Real-time Off-site Backups" looks a little wonky because of the multiple hyphens and mix of capital and lower case lettering. Can we change "Real-time" to something like live, or instant, or simultaneous, or synchronous?

[keoshi]

1. Not at all, I think that makes perfect sense. Starting with a verb even makes it more attractive and less focused on the feature itself.
2. Great point, that one is really a mouthful. I really like the simplicity of Live Off-site Backups — do you have strong feelings on any of these, @beaulebens ?
3. Thanks again, Michelle! You're the best.

[jeffgolenski]

@keoshi I love all of this, and @michelleweber 's comments. My only input for the "real-time off-site backups" hyphen shenanigans would actually be keeping "real-time" but removing "off-site"... so it'll just read "real-time backups" (we can explain in detail on landing pages that it's off-site, but I think that backup services in wordpress are really common now and off-site is generally understood. Thoughts?

Also, regarding the "unlimited premium themes" listing. According to the spreadsheet found in @jessefriedman 's post p1HpG7-6qm, we're going to be "deemphasizing" premium themes, so I think it makes sense to remove it from this list.

[keoshi]

@jeffgolenski Also a great point. I see the value in being explicit about “off-site”, but also realize many people won't even know what that means, and “Real-time backups” definitely sounds a lot cleaner. And most (all?) backup solutions are off-site anyway — otherwise what would be the point, right?

we're going to be "deemphasizing" premium themes

Yep, I noticed that but thought the removal would be punted and handled on a later stage? I'm glad to include that on this phase, though.

Thank you, Jeff!

[keoshi]

I'm on this right now, and should have PRs soon.

[keoshi]

This is ready for review:

• Calypso PR: https://github.com/Automattic/wp-calypso/pull/31465
• Jetpack diff: D25583-code

[keoshi]

@jeffgolenski The PR and diff above have been approved (thanks @oskosk !) — since both of these live outside of the plugin code, our customers will see the updated tables in Calypso and wp-admin as soon as we merge them.

Can you think of a reason why we might want to wait until the 7.2 release? Otherwise I'll merge them tomorrow.

[keoshi]

• Calypso changes in https://github.com/Automattic/wp-calypso/pull/31465 have been merged and deployed.
• Jetpack changes in D25583-code have been deployed in r189069-wpcom.