Mithril.js: New Logo Proposal

[LuigiBaute]

Hello, I would like to colaborate with this project by offering a _free_ new logo proposal that suits better with the name of the project. I already have a few ideas. Let me know if this is of your interest. Thank you.

[StephanHoyer]

Hi Luigi,

first thanks for offering your service. We had this discussion before, several times.

Feel free to do some designs but be aware that it might be a death march to get a logo change done :). Some of the people have strong opinions about the logo which is the initial one from the mithril creator @lhorie.

[pygy]

Hi @LuigiBaute, thanks for the offer. There's one big constrain on the logo:

The logo is the borromean rings

— Leo Horie in the last discussion about the Web site design.

He was not flexible on that point, and I'd defer to him for that, even though he's not been around for a while.

[lhorie]

If it's something everyone likes, I won't be opposed to it :)

[pygy]

He's alive... errr.. Hi Leo :-)

[lhorie]

Hi! :)

[tivac]

@LuigiBaute I'd love to see a proposal. We've got enough active maintainers for a quorum so we can at least give you a decision one way or the other 😄

[LuigiBaute]

I'll start working on it, where can I contact you? Could it be Discord? or here at github? as you please.

[tivac]

Update the PR, or you could put something into gitter for more immediate feedback from folks.

https://gitter.im/mithriljs/mithril.js

[LuigiBaute]

I'll gladly adjust it as many times as necessary, we could play with the colors or anything you like.

[LuigiBaute]

@lhorie @tivac @pygy @StephanHoyer let me know what you guys think! Cheers!

[danielbarion]

@LuigiBaute hello,

Can i give you a little feedback ?

The actual logo:

Is very clean; your logo idea is good but is a bit visually polluted.
The first logo colors looks great, but not with the M with the circles and the second (for me) is out of table.

Here is the suggestion:
I liked the colors of circle in the first logo (You got them from the official website, right?), and the color of Mithril + version looks good too.
I suggest you to stay with the circles clean or make a new logo from zero.

See ya; good luck!

[pygy]

I like the idea of intertwining the M with the logo, but the result is indeed visually crowded.

If you want to make the rings distinct or non-flat, please look at https://en.wikipedia.org/wiki/Borromean_rings for an overview of how they are supposed to overlap.

[dnErf]

just playing with paint .. 😀 Borromean with open rings .. it is connected and overlapping but loose and does not constrain ...

[LuigiBaute]

what do you think of these modifications?

[lhorie]

I see you're trying to go for for a fantasy metallic feel, but I'm afraid bevel, gradients and serif fonts are somewhat dated design techniques

Generally, I think design trends right now tend to favor flat designs (see React, Vue, Chrome, Microsoft, Uber, etc)

Within those constraints, there are still different ways to invoke a material feel, e.g. via text shaping or stylized letters. Another excellent example of a timeless flat design is the Coca Cola logo and its smooth flowy feel.

Although I originally used the borromean rings for their texture similarity to chainmail and the trinity connotation (for MVC, get it haha?), a new design doesn't necessarily need to keep them since that symbol is not unique at all in the first place. Please don't feel like you have to keep using it, as I feel that doing so might be hindering your artistic freedom.

[LuigiBaute]

Ok thanks, now I get where the logo idea came from. let me remake everything and start with the same point of view you had at the beggining to see what comes up! Cheers! :smiley:

[LuigiBaute]

What do you think?

[StephanHoyer]

For me it's still way too much. this by @ludbek is still my favourite one. Clean an simple

[pygy]

I do like the addition of color in the simplest item, and the pseudo-perspective added by the inner ring (though you messed up the way the rings overlap, you had it right in the metallic version ;-)).

I like @ludbek's logo, but the link/chain metaphor is AFAICT already more in use in the wild than the three rings thing, which is thus more distinctive (though I only did a quick Google image search, I may have missed some key search term... logo three rings, logo borromean, logo chain, logo link is what I looked for).

[shuckster]

@LuigiBaute I really like these.

Yes, simplicity is good, but it's also difficult not to overlap with countless other "simple" logos.

This particular study is striking in its full-form, and if simplicity is needed it offers some unique shapes within it that can be isolated for print/iconographic needs.

I have seen the linked-chain and 3-circles illustrations many times in the past. They're not ugly, but they're safe and unoriginal.

[pygy]

They might as well grow on me, especially the second one.

I see massive support for the link-like logo, but I think it is too generic as well, especially in a Web context. @LuigiBaute do you mind if I re-open this, or are you done with the idea?