Foundation.mozilla.org: Capture organic traffic on landing pages

[xmatthewx]

We get some good organic traffic from Medium to our landing pages, but they're pretty much a dead end right now.

How can we capture some of these eyeballs?

• "hello, this is the network" footer
• you might also be interested in News, Projects, or Get Involved
• etc...

cc @taisdesouzalessa @sabrinang

[taisdesouzalessa]

I think this is very important, particularly for the Landing Pages that are Opportunity pages.

If we take a look at the Analytics report for the network 50, for instance (1 month period) we can see that 94.2% of sessions drop off after that, which seems very high. This page seems to have been receiving more traffic than the homepage (correct me if I am wrong, but I think our home page is represented by the "/" which means we had 77 sessions vs 691 in the Network 50):

Also, it is important to notice that Mobile view of this page is high:

[xmatthewx]

Yep. We posted a medium article that got a bunch of organic traffic to that page. Those pages pull people to sign up, but not back into the site itself. Something to consider for sure.

[taisdesouzalessa]

@xmatthewx let me know in which milestone you would like to tackle this issue. For now, I am moving to the 28th. Feel free to change it as you see fits.

[xmatthewx]

Also worth thinking about if a mini-site needs the same or different callout to the network. Does it include or hide the sign-up button at top of site? cc @kristinashu

[taisdesouzalessa]

Related to #690 - REMINDER: the solution chosen here will affect not only 1-column templates but also other opportunities pages: multi-page and 2 columns.

[xmatthewx]

Closing. Work on a footer continues in #760.