The version string in chromium --version should reflect that one is running ungoogled-chromium, not vanilla chromium.
I would be okay with appending the ungoogled-chromium version, but I don't want to change the existing string. I'd also prefer to have it set through CHROME_VERSION_EXTRA instead of through the source code to make it easier to implement.
ungoogled-chromium should have it's own identity because it's a lot more than just few patches
besides the version string from chromium --version it is also displayed under about, saying (Official build).

@webbertakken Yes. Debian's chromium package (and also ungoogled-chromium's Debian packages) use these environment variable to set the Debian versions used for building and running.
I would like to tackle this one. Any tips about how to proceed?
@mintunitish You basically need to get the ungoogled-chromium version info from version.ini via get_package.py. One simple way to do this is to add a .ungoogin file that will contain only the ungoogled-chromium version, and then modify the Chromium launching wrapper scripts to modify CHROME_VERSION_EXTRA with the value from this file. How you modify the packaging scripts depends on the packaging scripts you modify.
Most helpful comment
I would be okay with appending the ungoogled-chromium version, but I don't want to change the existing string. I'd also prefer to have it set through
CHROME_VERSION_EXTRAinstead of through the source code to make it easier to implement.