using 1.13.8 with Fanboy Ultimate on Pale Moon 27.4
This rule works on this IMDb page:
/wrap$image,domain=imdb.com
But this rule does _not_ work on this TVguide page:
/thumb$image,important,domain=tvguide.com
Instead, I had to expand it. Now this works:
||tvgcdn.net^*/thumb$image,important,domain=tvguide.com
(Note that $important needed to override an EasyList allow for tvguide.com. It's still the same problem without it.)
This appears to be a bug of syntax parsing inconsistency.
I don't see "wrap" on IMDB page, but on TVguide "/thumb" is realy "/thumbs" and uBlock assumes word boundary for this type of filters. Use "/thumb*" or "/thumbs".
By design as pointed out by @gwarser. Use asterisk if you want /thumb to match /thumbs. Best is of course to use /thumbs/* because the no regex will be used internally, just plain string comparison.
(I also don't see any instances of /wrap on IMDB).
/wrap is there in the link I provided:

Okay, so it's a matter of word boundary and need for *. That's what I needed to know. (BTW, /thumb* is useful for at least 2 different patterns on various pages of tvguide.com which is why I did it that way.)
And let me echo what lewisje requested in #1065 - _please add important details like this to the wiki page_. (Likewise, please do the same for the my comment last week for the Logger wiki page.)
Best is of course to use /thumbs/* because the no regex will be used internally, just plain string comparison.
Does /foo/$domain=bar ensure plain string comparison?
This would mean for my 2 rules in this thread:
/thumb/ instead of /thumb* to match "thumbs" and "thumbnail"
/wrap/ instead of /wrap for screenshot in my prior post
Thankfully I've now learned enough that I can answer my own question -- No, /foo/ results in a regular expression. (I got the idea a little while ago to view the sqlite contents to see the compiled values.)
The * at the end makes a big difference, resulting in a plain string comparison, as gorhill mentioned. Thus /foo/* is the way to go. This makes sense, since there are a bunch of rules like that in EasyList already.
So I've come full circle with my 2 rules being what I posted originally. (Minor change is adding a dash for /wrap- to be a bit more honed in.) I could use /thumb*... for tvguide but kept the tvgcdn-prefixed one because they're all hosted there (which is what the logger rule wizard would suggest as well).