Site-kit-wp: Enhanced eCommerce for Google Analytics integration for Woocommerce

[RicaNeaga]

Feature Description

You can see how it's recommended now in an official woo blog post - https://woocommerce.com/posts/use-enhanced-ecommerce-google-analytics/

However, I think a good and FREE integration in your plugin would be preferable for all of us, instead of premium plugins for such a ''basic'' feature.

Also, a quick how-to documentation (blog post?) would be preferable :)

Analytics blog on Enhanced eCommerce

Help Center article on Enhanced eCommerce

---

_Do not alter or remove anything below. The following sections will be managed by moderators only._

Acceptance criteria

Implementation Brief

Changelog entry

[jamesozzie]

@RicaNeaga Site Kit is at a developer beta stage at present, but I'll mark it as an enhancement for consideration with the team for future releases. Thanks for the input

[slobodan]

Great to hear Enhanced Ecommerce is on the radar!

Since Enhanced Ecommerce tracking via GTM typically requires several triggers and tags created in Google Tag Manager, what would be the best way to create them? Should there be a tutorial so users can do it on their own, using GTM interface, or are there any ways to have this automated via Site Kit? I don't see an option for users to edit what's inside a GTM container from Site Kit at the moment (it should stay that way, imo), only to select the container, so a fully automated solution would probably be difficult at this point.

Would it make sense if Site Kit provided a .json file that can be imported into GTM, so Enhanced Ecommerce in a way that is at least semi-automated?

[nicomollet]

Interested in this too.
Currently using https://fr.wordpress.org/plugins/duracelltomi-google-tag-manager/ for tracking EEC transactions.

[slobodan]

@nicomollet that's what we use as well, for all of our clients. Never had any problems with it until recently when one of the clients started getting transactions tracked multiple times. But even without that issue, I think moving to Site Kit is the way to go if you want to keep things simple.

What do you think about my question? What would your preferred way of setting up the container be?

[inspiredearth]

@RicaNeaga Site Kit is at a developer beta stage at present, but I'll mark it as an enhancement for consideration with the team for future releases. Thanks for the input

Is there any estimated time-line for enhanced eCommerce tracking in Site Kit? Seems to me like a much needed feature for the many WC sites running WooCommerce (etc.)

[jonasskafte]

I agree @jonathannz! Would love to get an update on this as if it's not coming anytime soon, then we'll be looking for an analytics solution elsewhere (although I would love to stay with Site Kit if at all possible!) Cheers!

[jonasskafte]

Does anyone know if Site Kit is currently compatible with either of these plugins or will they conflict?:

Google Tag Manager for WordPress
WooCommerce Google Analytics

Thanks!

[MiraSm]

Is this update planned in the near future?

[jamesozzie]

@jonathannz @MiraSm We're working on some additional updates at present, including #1728 which you may find of interest, with additional event tracking for WooCommerce. But keep watch of this issue, we'll add any updates to this feature request here.

@jonasskafte there should be no issues with compatibility. If you encounter any problems you can open a support topic on the WordPress support page and we'd be happy to assist.

[monogios]

Does this plugin does properly track e-commerce data or do you suggest keeping WooCommerce Google Analytics Integration installed as well?
https://wordpress.org/support/topic/woocommerce-google-analytics-integration-3/