Prebid.js: Support Google AMP(?)

[pribeh]

Hi, does anyone know if this is even possible and whether or not there is any interest from the maintainers of supporting this?

[mkendall07]

@pribeh
We are exploring that possibility currently yes.

[pdramos1]

Just FYI Sovrn has implemented an implementation for sovrn into the google project. I did converse with Malte a little bit about doing something similar to what prebid does within the amp framework but the response seemed like there wasn't any appetite to do that. :\

[mkendall07]

Thanks Paul. I believe Rubicon already has committed an adapter with built in header bidding. They are basically leveraging the DFP adapter to do it. I was thinking about a similar approach. Was there any specific reasons they cited as why they wouldn't accept that?

[pdramos1]

My question was around using the master iframe to run an auction and fill in the other iframes across the page (on viewability) so you could have a an auction setup that then feeds the other ad locations. (like we do for prebid) . Malte mentioned that they wanted to keep it in an adhoc per iframe ad request style. Maybe that has or might change in the near future? I know the project is very fast moving. :)

[mkendall07]

Ah ok. We actually already do that with AppNexus adapter... thanks

[pribeh]

@mkendall07 thanks for the response! I plan to implement prebid on a project but am trying to also support amp as well as instant articles.

[mercuryyy]

@mkendall07 Any word on this?

[oliverfernandez]

Do you have any news about this?

[mercuryyy]

AMP is really gaining popularity is this still being considered?

@mkendall07
@protonate

[mkendall07]

@mercuryyy Yes we are still looking at it actively. When we have some more information we will be sure to let you know.

[protonate]

Update: we've completed a successful POC for integrating Prebid.js within an AMP page and are actively working on the required changes to Prebid.js core as well as an integration example.

[GLStephen]

AMP support is great to hear. About 20% of our traffic is going to our AMP pages.

[mkendall07]

Integration examples have been merged to master. Checkout https://github.com/prebid/Prebid.js/tree/master/integrationExamples/gpt/amp

Any issues / comments / suggestions please open a new ticket.

[oliverfernandez]

One question about this implementation @mkendall07

Since the Bidding will always happen inside remote.html IFRAME, won't header bidders receive always the same URL as a referrer? (i.e amp.publisher.com/remote.html)

[mkendall07]

@oliverfernandez
You might be correct. @protonate can you confirm?

[oliverfernandez]

@mkendall07 @protonate

Since inside remote.html we can have access to the actual page URL via global.context.canonicalUrl, is there any way to pass it to Prebid when requesting the bids?

[combs]

hmm yeah we are interested in that too @oliverfernandez, perhaps it makes sense to open another issue?

[oliverfernandez]

@combs Yep, makes sense. Opening it right now