Since there is only one item contained inside the folder, could PowerToys app be promoted to a top level entry in the Start menu programs list (similar to say, PowerPoint or any app installed from the Store)?
Current State:

Remove /PowerToys directory from the Start menu shortcut location during installation.
Agreed. This could be an easy community grab too
Hi, am also working on this issue, am having difficulties locating the file responsible for path directory for the PowerToys.exe.
Any pointers??
Thanks.
would be in one of the wix installer files. if i licked my thumb, a file in here: https://github.com/microsoft/PowerToys/tree/master/installer/PowerToysSetup
Ok,
Thank you for the guide.
I will like to have this issue assigned to me.
@eduardodextil
when working on this keep also in mind we have this issue https://github.com/microsoft/PowerToys/issues/1801
In particular check this comment https://github.com/microsoft/PowerToys/issues/1801#issuecomment-608345906
Thanks.
Hi, I have committed my changes, but I am having issues creating a pull request. I was trying to create one for just this issue.
Any pointers??
I also tested by changes and it works

From your fork on github, you'll see something like this: (this is terminal but same idea)

Click, that, point against master, and select correct branch on your side
Fixed in v.0.17 https://github.com/microsoft/PowerToys/releases