Pluto.jl: Weird UndefVarError in pluto startup script

[FelixBenning]

Copy & Paste of the terminal:

C:\Users\felix>julia --eval "import Pkg; Pkg.update("Pluto"); import Pluto; Pluto.run()"
ERROR: UndefVarError: Pluto not defined
Stacktrace:
 [1] top-level scope at none:1

C:\Users\felix>julia
               _
   _       _ _(_)_     |  Documentation: https://docs.julialang.org
  (_)     | (_) (_)    |
   _ _   _| |_  __ _   |  Type "?" for help, "]?" for Pkg help.
  | | | | | | |/ _` |  |
  | | |_| | | | (_| |  |  Version 1.5.2 (2020-09-23)
 _/ |\__'_|_|_|\__'_|  |  Official https://julialang.org/ release
|__/                   |

julia> import Pkg; Pkg.update("Pluto")
   Updating registry at `C:\Users\felix\.julia\registries\General`

[fonsp]

Escape the quotes:

julia --eval "import Pkg; Pkg.update(\"Pluto\"); import Pluto; Pluto.run()"

[FelixBenning]

🤦 thanks