Aspnetcore.docs: Add technology names to doc titles and h1's to improve discoverability in search

[wadepickett]

Task:
Improve search
Add ASP.NET technology names to doc titles and H1's where feasible across the entire doc set. Both ASP.NET Core and ASP.NET.

Background:
This seems trivial but it makes a difference. Where we have corrected this so far we see around a 40% increase in clicks from search with indications that the community is getting to where they need to be rather than having to visit pages and read details to determine if the topic is applicable to their need.

Here is an example: https://docs.microsoft.com/en-us/aspnet/core/mvc/controllers/routing
Page title (metadata): You can do the following either across a content set via a file in the repo, or for each article individually as it appears was done so far.
Change: title: Routing to Controller Actions
To: title: Routing to Controller Actions - ASP.NET Core MVC
[Note hyphen in place of text: You don’t need to add a complete phrase.]
H1:
Change: # Routing to Controller Actions in ASP.NET Core MVC
To: # Routing Controller Actions in ASP.NET Core MVC

Verify the rich snippet results in search engines on a few as you go to make sure we are getting the results.

[Rick-Anderson]

@rachelappel @scottaddie let;s try to do this when reviewing articles.

[scottaddie]

Add ASP.NET technology names to doc titles and H1's where feasible across the entire doc set. Both ASP.NET Core and ASP.NET.

For the sake of clarity, is @wadepickett referring to the "title" metadata value when he says "doc titles"?

[Rick-Anderson]

For the sake of clarity, is @wadepickett referring to the "title" metadata value when he says "doc titles"?

I think so. We also need to honor the character limit of title meta-data and H1's. @tdykstra knows what those limit are.

[tdykstra]

59 and 100 -- https://review.docs.microsoft.com/en-us/help/contribute/contribute-how-to-write-seo-basics?branch=master#page-title-description-and-friendly-filename

[Rick-Anderson]

@guardrex how hard would this be to complete?

[guardrex]

I have a script and was going to get back to it very soon. I think it could be done in just one day ... in batches of 20-30 or so, because the mega-PR is hard on the eyes.

[rachelappel]

"doc titles and H1's " so that should be both metadata and the # line

[guardrex]

I was working this issue over on :point_right: https://github.com/aspnet/Docs/issues/5280

[guardrex]

@rachelappel Yes, I'm doing that over on #5280 ... I just got temporarily slammed with other issues. I can get back to that soon ... maybe even this evening.

[guardrex]

The actual comment on that issue that shows what the script is setup to check is this one :point_right: https://github.com/aspnet/Docs/issues/5280#issuecomment-369466835

According to analysis ... Missing "ASP.NET Core" in title = 95 topics (Yikes!)